Copywriter at All SheWrote (www.allshewrote.co.nz)
Gemma McKenzie is a copywriter, content writer, and storyteller based in Hamilton, New Zealand.
Previously a content writer for ViAGO International, Gemma helped turn experienced consultants’ knowledge into content that could be leverage in the workplace, and in clients’ workplaces too. It was during this time that Gemma began to see the true power of storytelling in creating behaviour change.
Early last year, Gemma created All She Wrote as a side hustle, to help business owners and entrepreneurs communicate what they do and why they do it with their target audiences. Now, after a year of growth, Gemma has made the decision to put her full focus into helping business owners and leaders turn their ideas, stories, and knowledge, into words that clarify and engage.
Whether it’s articulating a businesses value proposition or communicating the services they have to offer, Gemma enjoys diving deep into a business and their audience to find out what makes them tick.
Storytelling to Create Behaviour Changes in the Workplace
How do you create massive behaviour changes in the workplace quickly, and increase the chances that it will result in a long-term change?
We all know how effective telling a team member to stop doing one behaviour and replace it with another is. At best, it requires a lot of ‘reminding’ and is only mildly effective on a short-term basis.
What do you do when the behaviours you need to remove are so ingrained in your team members that they’ve become so habitual they’re done on autopilot?
Gemma Stanbridge shares her experiences and personal insights of working with consultants to change behaviours using a storytelling approach.
Attendees will learn what factors influences a person’s behaviour, how storytelling can be used to change behaviours, and why storytelling is a powerful method all change management individuals should adopt.